The FA Premier League is the most watched football league in the world with 197 countries showing live or recorded highlights of matches. In season 2006'07, more than 12.3 million spectators attended the 380 matches, an average of more than 32,000 per game. John White's sports miscellany books have sold more than 100,000 copies. With a foreword by Sir Alex Ferguson and endorsements from Gary Speed, Mark Hughes, Bryan Robson, Steve Bruce, Steve Coppell and Ryan Giggs.